straitstribe.com

Ms. Jegathiswari Seetha Raman (Arularase Baskar)

Technical Advisor

Ms. Jegathiswari is an extremely passionate training and learning professional, dedicated to coaching others with a service-oriented mindset. With two decades of experience, she combines deep psychological coaching techniques with practical business strategies to drive organizational and personal transformation.

Master Coaching & Behavioral Psychology

Professional Certified Master NLP Practitioner

Expert in Neuro-Linguistic Programming to drive
behavioral change and high-performance mindsets.

Emotional Intelligence Specialist

Certified Master in Emotional Intelligence, focusing
on leadership empathy and interpersonal dynamics.

Master Mindset & Transformational Coach

Specializes in life purpose and transformational coaching
to align personal goals with professional excellence.

NLP in Sales & Persuasion

Certified in the application of NLP for sales, persuasion,
and mindset mastery to enhance commercial outcomes.

Extensive Training & Workforce Development

20 Years of Training Excellence

Proven track record as an in-house trainer and
coach, delivering impactful learning interventions.

Digital & Entrepreneurial Leadership

Served as a trainer for Digital Marketing and Entrepreneurship
programs under HRDC and Penjana initiatives.

Graduate & Retrenchment Coaching

Spent three years specifically training retrenched workers and
unemployed graduates to re-enter the workforce with competitive skillsets.

Goal Setting & Positive Mindset

Lead facilitator for programs focused on goal setting and
fostering a high-performance, positive organizational culture.

Sales, Marketing & Operational Leadership

Sales Team Management

Extensive experience in planning and managing sales teams while simultaneously handling product-related marketing strategies.

Service-Minded Entrepreneurship

Combines an entrepreneurial mindset with a focus on “heart-
led” leadership to build inclusive and creative work environments.

Transformational Leadership

Expert in guiding teams through change by utilizing problem-solving and self-management competencies.

National Awards & Professional Recognitions

National Education & Training Excellence Achievement Award (2023)

Recognized for outstanding contributions to the Malaysian training landscape.

Asia’s Lifetime Achievement Award in Learning & Development

Honored for long-term impact on the regional L&D sector.

Outstanding Woman Leadership Award (Woman’s Icon Award 2023)

Recognized as a leading female voice in professional excellence.

Author & Thought Leader

Published author of “The Power Of Purpose” (2024),
providing a roadmap for purposeful living and working.

Accredited Certified Trainer

Fully accredited by HRD Corp (Malaysia) for professional training delivery.